Core Values

We as Leimarelians hail from diverse backgrounds and cultures. Each of us have different upbringing that influences our views, opinions, preferences, prejudices, beliefs etc. This diversity is our strength. We need to constantly build upon this strength, harnessed by our core values.

These core values, you will agree, help us develop a sense of trust, ownership and pride among each of our stakeholders who are associated with Leimarel. It guides us in building a sustainable organization that can withstand the test of time.

Integrity

When truth is paramount

Thoughts and actions entail doing the right thing at all times and in all circumstances; whether or not anyone is watching. This requires inner courage and conviction, no matter what the consequences are. It is honouring one's commitments and being accountable for one's actions, end-to-end.

Excellence

When best is not enough

Passion for excellence means not doing extraordinary things, but doing ordinary things in all pursuits exceedingly well. Passion and excellence are forces that fuel each other on the exclusive path to leadership. As we are what we repeatedly do, excellence then becomes not an act, but a habit.

Marketing

In order to be successful in herbal marketing, there is a strong need for marketing /market driven committed team with an entrepreneurial approach, will certainly form a backbone of Leimarel Biotech with a strong Corporate back-up .

The Therapeutic OTC segments were screened and scrutinized discreetly based on potential and identified scope for penetration based on which current / latest Brands have been designed.

Our presence would also be strongly felt in anti-inflammatory, immunity care, women care, diabetic care, detoxification, non hormonal, liver care, vigour & vitality care, skin care, anti stress, anti obesity and cough and cold markets practically.

Currently with the presence of about 150 strong field team of which 3 Zonal Sales Managers will carry out the implementation of the marketing plans through 14 Area Managers to about 100 Sales Officers. The working has also been made strategically taking into account high potential arena with productive critical selection of the Doctors capable of prescribing large number of prescription for Leimarel products.

Distribution

With all the elements of marketing, keeping intact for implementation , Distribution work displays the most important ground for all marketing activities . LEIMAREL decided to have a Centrally located Distribution Channel at Delhi to cater to all the needs of almost all the territories with much economy compared to the distribution point located in the Head Office.

The Central Distribution area will work in close liaison with 12 C & F agents located all over India, who in turn will work with about 400 Stockists to give an ultimate shape to even distribution of all the Brands. For better coordination between various departments like Material Planning, Logistics , Sales and marketing, Company has implemented ERP System which helps in decision making for all its Managers with real-time schedule.

Distribution area forms many other important situations like Taxation, Transport, Monitoring of dated products, and level of the stocks and protect all the stocks from throughout. LEIMAREL has done an exclusively channelising activities by delegating responsible persons for specific activities which will certainly reduce problems, of any nature so that the time is adequately available to the field personnel for prescription generation, with effective Brand management and projection of image of LEIMAREL. At the same time, H.O’s backing will be very strong in this area to manage almost day to day procedures so that nothing can go wrong under any situation, Of course, with contingency plan to attend to all emergencies ,if so arises.

We have also designed for our C & F Agents a specific guideline of Standard Operating procedure as to how to supply goods to the stockists and collect money as per the plan. This prompted us to design the Credit Policy beyond which no C & F Agent will be authorized to take action except with the permission of H.O. The objective is to have a GOOD VELOCITY RATIO KEEPING DEBTORS UNDER CONTROL.